When you talk about Megyn Kelly you are even saying ” you love her” or You hate her” It usually is no in between. However, when you ask someone who is the most trusted name in news right now can you really think of any other answer? Here is the drop.
The most important asset in the news business is trust. When viewers are seeking information, they want to know that it is reliable, especially in the new era of fake news. And if a newscaster loses trust with his or her audience, it’s not long before they see the exits or are reassigned. Just ask Dan Rather or Brian Williams.
During one of the most pivotal and dramatic political moments in our history, millions of Americans are seeking credible news sources to help them make informed decisions. And yet it seems wherever we turn—TV, the Internet, or the Twittersphere—we’re confronted by a tidal wave of opinion and spin that makes it almost impossible to find honest commentary on the day’s top stories.
In today’s world, the battle for our trust is often fought along partisan lines. But there’s more to the story than just our ideology. Through years of research, experts who study language have actually isolated patterns in human speech that cause us to trust (or distrust) someone.
So who on TV is best at using trustworthy language? According to an objective linguistic analysis by Quantified Communications, that would be Megyn Kelly.
No wonder she dominated headlines last week with her move to a new network. NBC understands the value of trust and rolled out the red carpet to get the most trusted name in news today.
How does she do it? In part, because she is fearless and not afraid to buck conventional wisdom. She is willing to surprise viewers with opinions and ideas that aren’t always aligned with her sponsor. She is willing to show vulnerability. To admit what she doesn’t know when she doesn’t know it (rarely, but she does it), and to acknowledge that she is not always perfect. And in a hyper-partisan environment, she doesn’t lean too far left or right. She comes across as truly independent. At the very least not a rigid ideologue. You know, like most of America.
But a big part of her success can be found in the language she uses. We took a look at leading cable and network anchors. Our “newscaster index” was created from the list of the top-rated names in cable news (Fox, CNN, MSNBC) and the major news anchors from the three broadcast networks (NBC, CBS, ABC). We found that the high-profile newscaster who made waves for her heated exchanges with the president-elect has the distinction of outperforming her peers in the struggle to connect with her audience because her language is designed to engender trust.